Email Template Redesign

I started working on email templates during a transition from marketo to sendgrid.  

400+ email templates were not documented and were not following standards.  I had to identify common designs and ways to improve them to match company standards as well as maintain design consistency across 20+ products.

An email template is a pre-defined email layout, is a template base that can simplify the creation of emails. Templates are an excellent way of maintaining brand consistency and guidelines.  We have created 400+ email “templates” for multiple purposes that could easily be consolidated.

I am going to work on creating a master email template that simplifies the process of creating email templates for Designers, Developers, and Product Owners.

Company: J.B. hunt

This is 400+ email “templates” that currently exist

Creating a color palette sampled from all existing email templates. I removed colors that did not pass color contrast guidelines(WCAG)

I looked through all of the email templates and found common components then sorted them out and found which components could be variations of eachother and what could be simplified or just removed.

Finalized email template. It is one dynamic email template that can show or hide components as needed. This should prevent new email templates from being built out for a while.

A SendGrid transactional email reference tool. Users can view existing email templates through without having to have a sendgrid account.  
This allows users to reference existing email templates without having to create new email templates. Preventing 100’s of “templates” from existing or being created.

Email Template Redesign

Company: J.B. hunt

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